1. Grab an IDEA Content ideas
2. Determine channel / platform
   • [ ] LinkedIn
   • [ ] Twitter
   • [ ] Email
   • [ ] Blog
3. What’s the goal?
   1. What do you hope to achieve with this content?
   2. Why should anyone care?
4. Gather supporting documentation
   1. Data
   2. Facts
   3. Statistics
   4. Case studies
   5. Real-world examples
   6. Your personal experiences
5. Determine the structure
   • [ ] Story
   • [ ] Listicle
   • [ ] Contrarian
   • [ ] Step-by-Step
   • [ ] Present vs Future
6. UFD: Ugly First Draft
   1. Intro/Topic
   2. Rationale
   3. Body
      1. Keypoint 1
      2. Keypoint 2
      3. Keypoint 3
   4. TL;DR
   5. Closing w/ CTA
7. Edit. Revise. Edit. Revise.
   1. Read it out loud to yourself & tighten up sentences along the way.
   2. Eliminate fluff & jargon / trim the fat
   3. Add for clarity and structure
   4. Editing tools:
      • [ ] Grammarly
      • [ ] Hemingway App
8. Tighten up first / last sentence
   1. The opening scene
      • Put your reader into the story
      • Articulate a problem your reader can relate to
      • Set a stage
      • Ask a question
      • Quote controversial data
      • Offer a curious POV
      • Tell a story or share a personal anecdote
      • Set up an analogy or metaphor
      • Start w/ a quote
   2. The final bow
      • TL;DR
      • Recast final takeaway
      • Tease to more…
9. Set headlines / Title
10. Create graphics / thumbnails
11. PUBLISH
12. Read the room
    1. Questions?
    2. Reactions?
    3. Responses?
13. Repurpose
    1. Newsletter
       • [ ] Blog post
       • [ ] LinkedIn post (pre-CTA) - week 1
       • [ ] LinkedIn post (post-CTA) - week 2
       • [ ] LinkedIn carousel - week 4
       • [ ] TikTok video
    2. Blog post
       • [ ] Newsletter
       • [ ] LinkedIn post - story
       • [ ] LinkedIn post - how-to
       • [ ] LinkedIn post - contrarian
       • [ ] LinkedIn post - listicle
       • [ ] TikTok video
    3. Keynote
       • [ ] Newsletter
       • [ ] Blog post
       • [ ] LinkedIn posts
       • [ ] Quote / Stat excerpts (IG/Twitter)
       • [ ] Short video clips (Reels/TikTok)