<aside> 💡 Understanding who your target audience is, what they want, and how they consume content is foundational. This involves creating detailed buyer personas and mapping their customer journey.
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<aside> 💡 Clearly define what you want to achieve with your content. This could range from increasing brand awareness, driving more traffic to your website, generating leads, to customer retention.
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<aside> 💡 If you already have content, evaluate it to determine what’s working and what’s not. Identify gaps in your existing content and look for opportunities to improve.
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<aside> 💡 Identify broad topics that are important to your audience and relevant to your business. These form the pillars of your content strategy. Also, research relevant keywords to ensure your content can be found by search engines.
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